Have you ever wished to see how a dress or shirt would look on you before making a purchase? While physical stores provide that experience, online shopping is becoming increasingly popular. In response, Google is introducing an AI-powered solution. At the recent Google I/O developer conference, the tech giant unveiled a feature designed to virtually try on clothes using advanced technology.
This innovative tool functions like an AI-fitted changing room. To use it, you just need to take a full-body photo of yourself, clothed and posed against a neutral background, and then upload it to Google. The AI analyzes the clothing and compares it to your image, making it feel as though you’ve tried the garment on for real. If you have a loved one who enjoys discussing body diversity, this idea may resonate deeply.
Women, despite having similar sizes, often vary significantly in body shape—something Google claims to have taken into account. According to Vidya Srinivasan, who oversees ads and commerce at Google, significant effort has gone into developing a custom image generation model specialized in fashion. This model possesses a nuanced understanding of 3D shapes and how different fabrics behave on various body types. The new “try it on” feature also includes a save option and allows you to share your photos with friends, encouraging outside opinions on your selections.
Additionally, Google aims to enhance the shopping experience by integrating this with its existing search capabilities. For instance, it can assist in finding the perfect rug for a room, and its search agents will help locate the best prices over time. However, you will still need to complete the purchase yourself by clicking “buy.” This groundbreaking virtual try-on technology is being rolled out today as part of Google’s Search Labs initiative.