On Thursday, Google announced the launch of its “AI Mode,” transitioning it from an experimental feature in Google Labs to a fully implemented service. This move aims to compete with similar AI-driven services like Anthropic, which provide answers by synthesizing information from pre-existing sources. In its desktop version, AI Mode displays the origin of Google’s responses in visual links on the right side of the screen, while the main search results are organized in the left column. Although some sources may be identified within the summaries, the links to these sources are relegated to small, monochrome “chainlinks” at the end, making them easy to overlook.
Currently, AI Mode deviates significantly from traditional search experiences by not offering a list of blue links or exhibiting standard search page characteristics. Instead, users are presented exclusively with information curated by Google itself, lacking external validation. Additionally, the “clock” icon on the left side of the interface shows users their previous queries, enabling Google to tailor responses based on individual preferences. However, a concerning aspect is that Google does not effectively differentiate between well-researched sites and those that may offer less reliable information.
Users are left to either trust Google’s curation or engage in an often frustrating visual search for small icons that denote sources, which are barely larger than the “X” buttons used to close pop-up ads. This design choice raises questions about user engagement and the reliance on Google’s judgment, reflecting a broader trend in digital information consumption that may not always prioritize thoroughness.