BulletVPN has recently announced its shutdown, illustrating the potential risks associated with lifetime VPN subscriptions. The service abruptly ceased operations last week, resulting in the cancellation of all lifetime subscriptions purchased by users.
Established in Estonia in 2015, BulletVPN was offering these subscriptions for an attractive price of just $39 until last month. This development sheds light on the growing concerns surrounding lifetime subscriptions in the dynamic VPN market.
To distinguish themselves in a competitive landscape, many smaller VPN providers, including BulletVPN, appeal to customers by offering lifetime plans at low prices. Unfortunately, these attractive offers can lead to disappointment when the service ultimately goes out of business—a common fate for many smaller entities in this challenging industry.
In a statement on their website, BulletVPN explained, “This decision was made after careful consideration of various factors, including shifts in market demand, evolving technology requirements, and sustainability of operations.”
Understandably, the news has left many affected users dissatisfied. To mitigate the situation, BulletVPN has offered users who held lifetime subscriptions a complimentary six-month subscription to Windscribe, in addition to a discounted long-term plan.
According to the End of Life notice, qualifying BulletVPN users can reach out to [email protected] to take advantage of this offer. The shutdown of BulletVPN serves as a reminder of the uncertainties within the VPN market, highlighting the importance of considering long-term viability when opting for lifetime subscription services.