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Convertkit vs Mailchimp: Which Email Marketing Platform Should You Go With?

Convertkit vs Mailchimp: Find out the best email marketing platform for your business
Convertkit vs Mailchimp: Find out the best email marketing platform for your business
Disclaimer: This is a sponsored article plus some links and discount codes in this article generate affiliate income. So if you use these codes or click the link and make a purchase, I will get some commission at no extra cost to you. Recommended products are of high quality. Some of them I use personally.

Are you looking for the best creator marketing platform to grow your audience?

Are you looking for the best email marketing platform to connect with your fans?

Are you looking for an email marketing platform to earn a living?

Do you want a fresh start with your email marketing?

What is the benchmark to choose an email marketing platform?

Do you want to know the best email marketing platform for creators?

What to do if your have outgrown your email marketing platform?

Which is the best email marketing platform created by creators for creators?

How to leave the chaos and organize your marketing system to set you up for success?

Are you tired of old email automations, messy lists, and disorganized campaigns?

Does your email marketing take too much time to manage?

Does your email marketing need manual management?

Do you want to level up your email marketing?

Do you want to put your email marketing on autopilot?

If you are looking for answers to above questions then you have come to the right place.

Congrats and pat your back.

You did an excellent job. Keep it up!

Convertkit is well known email marketing platform for content creators.

Mailchimp is the most popular email marketing platform on the planet.

Today I will share some of the unique features of both to help you decide which one should you go with.

Let’s first talk about Mailchimp and what makes it unique.


Mailchimp - email marketing platform
Mailchimp – email marketing platform

Ben Chestnut and Mark Armstrong started Mailchimp in 2001.

Some of the top features of Mailchimp:

  • List centric approach
  • Marketing CRM
  • Custom branding
  • Behavioral targeting
  • Subject Line Helper
  • Dynamic Content
  • Click map

Some of the unique features of Mailchimp:

  1. Design centric approach
  2. Insights and Reports

1. Design Centric Approach

Create emails and landing pages in minutes with Mailchimp's pre-designed templates
Create emails and landing pages in minutes with Mailchimp’s pre-designed templates

Mailchimp follows design centric approach.

Make nice looking emails with Mailchimp’s out-of-the-box design layouts.

Mailchimp offers more than 100 pre-designed templates. These templates help you launch your professional looking campaign in minutes.

Templates includes email newsletters, event invites, ecommerce promotions, etc…

Plus you get readymade blank layouts to create your own designs.

You can even drag and drop content to make your own template.

You can even import custom HTML to create your template.

2. Insights and Reports

Mailchimp provides wonderful insights about your email subscribers
Mailchimp provides wonderful insights about your email subscribers

Mailchimp provides more detailed insights powered by 2 billion data points.

Mailchimp provides you smart recommendations to boost your marketing performance.

You can create better content, target the right audience, and improve campaign performance with the use of data-driven tools.

Content Optimizer helps make your email more engaging.

You can enhance the text, graphics, and style of your emails with the aid help of Content Optimizer by getting tailored recommendations based on email best practises.

A/B Testing takes the guess work out of your marketing by helping you pick the winner.

To get the best results, you can experiment with different subject lines, content, send times, from names, etc…

Digital marketing dashboard tells you what’s working for your business.

With Mailchimp, it’s simple to keep an eye on trends, measure results, and improve campaigns as you go.

Access all your marketing data for emails, automation and social ads from a single location.

You get real time stats with Mailchimp.

Growth, engagement, and revenue reports provide insights into how your audience interacts with your content.

It tells you if they clicked, bought, or downloaded any content.

Click Map tells you what exactly people click when they open your emails.

Mailchimp also tells you how you stack up against industry peers. Like what are your open, click and unsubscribe rates.

Revenue reports help you track your return on investment (ROI).

Automation Reports

Displays statistics for individual emails as well as email series.

Landing page reports

Tells the performance of your landing pages with metrics like views, clicks, list signups, and revenue.

You can keep track of your marketing campaigns with the Mailchimp mobile app.

How much does MailChimp cost?

MailChimp offers 4 plans.

  1. Free
  2. Essentials
  3. Standard
  4. Premium

Free Plan allows you to send 2,000 emails per day within 10,000 monthly limit upto 2,000 contacts.

You get a website builder, a creative assistant, a MailChimp domain, marketing CRM, forms, and landing pages.

Essentials Plan costs US $9.99/month for up to 500 contacts.

You get everything in the free plan plus below.

You can send 10x emails of your monthly contacts limit.

You get A/B testing, email and landing page templates, custom branding, and 24/7 email and chat support.

Standard Plan costs US $14.99/month for up to 500 contacts.

You get everything in the Essentials plan plus below.

You get send time optimization, behavioral targeting, custom templates and dynamic content.

Your monthly email send is 12x your contact limit.

Premium Plan costs US $299/month for 10,000 contacts.

You get everything in the Standards plan plus below.

Your monthly send is 15x your contacts limit.

Besides unlimited seats and role-based access, you also get advanced segmentation, multivariate testing, comparative reporting, and phone & priority support.


Convertkit - email marketing platform for creators
Convertkit – email marketing platform for creators

Nathan Barry started Convertkit in 2013 as a side project.

Converkit makes life easy for marketers as it is developed by creators for creators.

More than 4,00,000+ creators use Converkit.

Coaches, authors, podcasters, artists, videographers, photographers as well as musicians use Convertkit.

Convertkit commerce enables you to earn a living by selling digital products online.

Some of the unique features of Convertkit:

  1. Email Deliverability Rate
  2. Subscriber First Approach
  3. Visual Automation

1. Email Deliverability Rate

Convertkit's high delivery rate ensures emails reach subscribers inbox
Convertkit’s high delivery rate ensures emails reach subscribers inbox

Your emails must reach subscribers inbox for your email marketing campaign to be successful.

That’s were email deliverability comes into picture.

Convertkit sends over a billion messages each month with a 99.73 percent system-wide deliverability rate.

When picking an email marketing platform, consider a deliverability rate of at least 98 percent as a benchmark.

Pro tip:

Always send your email campaigns from your own domain for better deliverability rates.

2. Subscriber First Approach

Convertkit follows subscriber centric approach to list management
Convertkit follows subscriber centric approach to list management

Convertkit follows Subscriber first approach to list management.

All the subscribers that you import go to the same place. After that you can organize them by adding forms, tags and sequences.

What is Convertkit’s subscriber first approach?

Subscribe first approach means you only pay once for each subscriber no matter how many lists they have subscribed to.

Some email marketing platforms charge based on the number of subscribers in the list.

What does that mean? You ask!

If a subscriber is on 3 different lists then you pay thrice for the same subscriber.

So Convertkit’s subscriber first approach also saves you money.

3. Visual Automation

Converkit's easy to use visual interface to setup email automations
Converkit’s visual interface to setup email automations

You might have seen lot of email marketing automation tools which don’t serve the purpose.

Convertkit is different. First it is simple to use and setup.

Convertkit provides you visual interface to enable email automation.

Email automation allows you to send targeted content to your audience.

It also saves time.

Well, you can use this time to focus on what matters most i.e. growing your online business.

For example you can create a simple automation rule with “if this, then that” functionality.

You can set automation rule to send broadcast to your audience whenever a new blog post is published.

Automations also let you setup Sequences.

Sequences are nothing but series of emails like welcome emails or onboarding emails.

You can decide how a subscriber enters a Sequence i.e. via signup form, when a sale occurs, etc…

You can use built-in automation templates like Evergreen Newsletter, Evergreen product pitch, Host a webinar, Product launch, etc…

How much does Convertkit cost?

Convertkit offers 3 plans.

  1. Free
  2. Creator
  3. Creator Pro

Free Plan supports upto 1,000 subscribers and can send unlimited emails.

You can create unlimited landing pages and forms.

Creator Plan cost US $29/month and above

You live chat and email support.

You get free migration.

You can do audience tagging and segmentation.

You can sell digital products and subscriptions.

You can setup automated email sequences.

Connect with third-party integrations.

Plus add one team member.

Creator Pro Plan costs US $59/month and above.

Get everything included in the Creator plan plus priority support, a referral system for the newsletter, subscriber scoring, and advance reporting.

Get the Fresh Start offer this July 2022.

During this offer, you get first month of Convertkit for free.

Bonus 1: Onboarding

You’ll learn how to increase your email reputation, utilise templates to save time, and scale your earnings.

You will also get real examples of how creators like you are using Convertkit to grow their business.

Bonus 2: Group Coaching

You will get live group coaching call with Matt Molen & Angel Marie.

You’ll discover how to completely revamp your emails and turn them into your most effective marketing tool.

Bonus 3: Setup Service

For email lists with over 5,000 subscribers.

Convertkit is offering 30-day refund if it’s not right fit for you.

What are you waiting for?


Both the email marketing platforms have their own unique features.

Go with Mailchimp if you want more features.

Go with Convertkit if you want few but better features to grow your business.

At last choose the one according to your needs.

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